Hiren Vasani

Associate Director of Engineering at Myntra — Bengaluru, Karnataka, India

Engineer / Supply chain / Quick commerce

I'm an Associate Director of Engineering at Myntra, in Bengaluru. My teams, about seventy engineers, build the supply chain and quick commerce platforms behind the shopping experience: warehouse management, inventory, fulfilment, and the seller systems around them.

I arrived in 2018, when Myntra acquired Pretr, an omnichannel commerce startup where I'd been the founding product and engineering lead. I spent a year doing product management, decided I preferred engineering, and have been building teams here since. Before any of that I started with C in college, mostly because someone left a compiler on a shared machine and nobody stopped me. These days it's mostly Go and Python.

What keeps me interested is that the hard parts are rarely algorithmic. A warehouse, a courier, a seller and a customer each have a different idea of what's true at any given moment, and most of the engineering is reconciling those views fast enough that nobody notices.

The longer I do this, the less of the job is systems and the more of it is people. Good systems tend to be a by-product of good engineers, and only rarely the other way round. What took me longest was getting comfortable with decisions being made without me. If I have to be in the room for every call, the team only works when I'm available.

Outside work it's mostly family. The engineering habit follows me home, though: I automate small domestic annoyances that would have been quicker to just do by hand.

Last updated on 18 August 2026.

I write occasionally. Most recently The 1-Second Rule: How Latency Shapes E-commerce Success in India, for Medium.

Now

At work, most of my attention is on quick commerce: fulfilment and seller systems that have to behave when demand is spiky and delivery windows are measured in minutes rather than days. Compressing a promise from two days to twenty minutes removes most of the slack that used to hide our mistakes, which has been a useful and occasionally uncomfortable education.

The rest of what I'm up to